Frequently Asked Questions
Everything you need to know about Sterling.
What is Sterling?
Sterling is an AI CMO (Chief Marketing Officer) built specifically for marketing strategy. It combines expert marketing frameworks with AI to diagnose your real marketing problems, develop strategy, and build deliverables — positioning statements, campaign plans, email sequences, competitive analyses, and more.
How is Sterling different from ChatGPT or Claude?
General-purpose AI gives you generic marketing advice. Sterling is built on curated marketing frameworks — positioning strategy, StoryBrand messaging, Jobs-to-be-Done, customer journey mapping — and applies the right one to your specific situation. It also has a built-in workspace that produces polished, downloadable documents, not just chat responses.
Is Sterling free?
You can try Sterling for free with no sign-up or credit card required. The free session is token-limited, so you'll get a real taste of how Sterling thinks and works. When you're ready for ongoing access, plans start at $49/month.
What do I get with a paid plan?
Paid plans give you extended session limits, conversation history that persists across sessions, a workspace for building and downloading deliverables, image generation for visual assets, and the ability to pick up right where you left off. See the pricing page for details on each tier.
What can Sterling actually build for me?
Sterling creates real deliverables in your workspace — positioning statements, brand messaging guides, email sequences, landing page copy, campaign strategies, competitive analyses, customer persona documents, and more. You can download everything as Word documents.
Does Sterling remember my business?
Yes. Sterling remembers your business context across conversations. Your positioning, audience, goals, and past strategy discussions carry forward. Come back next week and Sterling picks up where you left off — no repeating yourself.
Who is Sterling for?
Sterling is built for founders, CEOs, solo marketers, and growth-stage teams who need CMO-level marketing strategy but aren't ready for (or don't need) a $200K executive. If you know you need better marketing direction but you're doing it yourself or managing a small team, Sterling fills that gap.
Can I cancel anytime?
Yes. No contracts, no commitments. Cancel anytime from your account settings and you won't be billed again.
Is my data secure?
Yes. Your conversations are stored securely with encryption at rest and in transit. We use Supabase (PostgreSQL) with row-level security. Payment processing is handled by Stripe — we never store credit card details. See our privacy policy for full details.
Does Sterling replace my marketing team?
No. Sterling is a strategic advisor, not an execution team. It gives you the strategy, the frameworks, and the deliverables — but you or your team still execute. Think of Sterling as the CMO directing the strategy, not the coordinator running the campaigns.